June 2024 – July 2024
Project Overview:
Links HealthCare, a UK-based home care service provider, needed a complete website redesign to improve site speed, mobile performance, and search engine visibility. The primary goal was to enhance user experience and improve search rankings for local home care services to attract more clients.
Objective:
To redesign and optimize the Links HealthCare website for speed, mobile accessibility, and local SEO, while creating high-quality content to rank for targeted local keywords.
Strategy & Approach:
Our approach focused on the following areas:
- Website Redesign: We revamped the website with a user-friendly design, focusing on mobile optimization and fast-loading performance to ensure seamless browsing across devices. The new design provided a modern, professional look while maintaining ease of navigation.
- Local SEO Optimization: We implemented a localized SEO strategy targeting specific service areas, ensuring that Links HealthCare ranked highly for relevant search terms. This involved optimizing metadata, creating location-based landing pages, and improving on-page SEO elements.
- Content Creation: To enhance SEO and attract relevant traffic, we developed high-quality, keyword-optimized content focused on home care services in various localities, including Attenborough, Bramcote, and Edwalton.
Key Achievements:
- Mobile-Optimized Website: Successfully redesigned the Links HealthCare website, ensuring a fast-loading, mobile-friendly user experience that improved overall engagement and reduced bounce rates.
- Local SEO Success: Achieved first-page rankings on Google for key search terms, including:
- “Attenborough Home Care Services”
- “Bramcote Home Care Services”
- “Edwalton Home Care Services”
- “Sutton-in-Ashfield Home Care Services”
- High-Quality Content: Created SEO-focused content that provided valuable information to potential clients while helping the website rank for local search terms related to home care services. Quality content for each service location they serve was created and optimized for search results.
Results:
- First-Page Google Rankings for important local keywords, driving more organic traffic to the website.
- A mobile-optimised website offers an enhanced user experience, resulting in better engagement and increased leads.
- Increased Local Visibility: Links HealthCare became more visible to potential clients in their target service areas, leading to higher inquiry rates and conversions.
Conclusion:
By focusing on local SEO, content creation, and a comprehensive website redesign, we helped Links HealthCare significantly improve its online presence and attract more clients from its target areas. The project’s success highlights the importance of a well-optimized, user-friendly website paired with a targeted local SEO strategy.
Looking to improve your website’s performance and drive local traffic? Get in touch with us for tailored solutions to meet your business needs.
