Case Study: Building a Successful Digital Presence for Goldis Confectioneries

July 2024 – August 2024

Project Overview:

Goldis Confectioneries, a cake business in the UK, wanted to expand its online sales and reach more customers. They needed a strong digital strategy to drive traffic, improve visibility, and generate leads in a short period.

Objective:

Our goal was to create a fast, mobile-friendly e-commerce website, boost local SEO, and engage the audience through social media.

Strategy & Approach:

We followed these key steps:

1. Website Development: We built and launched a quick-loading, mobile-optimized e-commerce website for Goldis Cakes. The design aimed to improve the user experience, keeping visitors engaged and reducing bounce rates.
   • Website: goldis.co.uk
     
2. Local SEO & GMB Optimization:We focused on local SEO to attract customers in Gloucestershire. This included optimizing their Google My Business (GMB) profile using relevant keywords like “Cake Gloucestershire” and “Cake Gloucester.”
   
3. Social Media Management: We managed a consistent social media content strategy to raise brand awareness and engage potential customers. This helped increase visibility and drove more traffic to the website.

Key Achievements:

1. Fast-Loading, Mobile-Optimized Website:

We successfully launched a high-performance website, designed to work smoothly across all devices.

Top Ranking in GMB Local Pack:

Goldis Cakes ranked on the first page for competitive local keywords within two months, making them a top choice in the area.

Lead Generation:

Our local SEO efforts brought in 10 converted leads within the first two months, boosting both revenue and customer base. Read the message from the client.

• Improved Social Media Engagement:
• Our social media strategy increased brand visibility and interactions, further strengthening their online presence.

Results:

• 10+ Converted Leads in the first two months through GMB.
• First-Page Rankings for “Cake Gloucestershire” and “Cake Gloucester.”
• Mobile-Optimized Website designed for fast performance.

Conclusion:

Our digital marketing strategy gave Goldis Cakes a big lift in online visibility, customer engagement, and lead generation. With a new website, improved local SEO, and social media management, they are now one of the top cake providers in Gloucestershire.

If you’re looking to boost your digital presence and grow your business, contact us for tailored solutions.