Problem
Al-Fallata Travels and Tours LTD needed a credible digital presence to promote its recruitment, overseas employment, travel, visa-assistance, Hajj and Umrah, and flight-booking services. The business needed a website that would communicate its services clearly, support job-seeking candidates, improve online discoverability, and build trust with prospective customers.
Business Context
I designed and launched the company website in 2023, structuring its recruitment and travel services into clear customer journeys. The platform supported job listings, talent-pool registration, candidate enquiries, travel-service awareness, and contact pathways for people pursuing international employment and travel opportunities. In early 2025, the company engaged me to establish and manage its SEO foundation and strengthen its local visibility through Google Business Profile optimization. The website presents services including recruitment, travel documentation, visa support, flight bookings, and pilgrimage travel.
Tools Used
WordPress, Elementor, on-page SEO, technical SEO, keyword research, service-page optimization, Google Analytics 4, Google Business Profile, local SEO, and website performance monitoring.
Quantified Impact
The SEO and website optimization work generated 1,500 active users and 1,500 new users in the annual reporting period—an increase of 308.4% in active users and 313.9% in new users versus the prior period. Website engagement reached 5,800 tracked events, up 207.6% year over year. Google Business Profile optimization also generated 328 profile views, with 65% originating from Google Search and 18% from Google Maps desktop. The 2026 year-to-date report continued to record 571 active users, 568 new users, and 2,900 tracked events, providing an ongoing measurement base for future SEO growth.
